Richard Branson Principles

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“My interest in life comes from setting myself huge, apparently unachievable challenges and trying to rise above them.”

“Business opportunities are like buses, there’s always another one coming.”

“The brands that will thrive in the coming years are the ones that have a purpose beyond profit.”

“You don’t learn to walk by following rules. You learn by doing and by falling over.”

“To launch a business means successfully solving problems. Solving problems means listening.”

“My definition of success? The more you’re actively and practically engaged, the more successful you will be.”

“To me, business isn’t about wearing suits or pleasing stockholders. It’s about being true to yourself, your ideas and focusing on the essentials.”

“I’m prepared to try anything once.”

“My biggest motivation? Just to keep challenging myself. I see life almost like one long university education that I never had–every day I’m learning something new.”

“Respect is how to treat everyone, not just those you want to impress.”

“Train people well enough so they can leave, treat them well enough so they don’t want to.”

“Do not be embarrassed by your failures, learn from them and start again”

“Luck is what happens when preparation meets opportunity.”

“Courage is what it takes to stand up and speak; courage is also what it takes to sit down and listen.”

“Whatever your goal is you will never succeed unless you let go of your fears and fly.”

“Capitalism – which in its purest form is entrepreneurism even among the poorest of the poor – does work; but those who make money from it should put it back into society, not just sit on it as if they are hatching eggs.”

“Hard-won things are more valuable than those that come too easily.”

“If somebody offers you an amazing opportunity but you are not sure you can do it, say yes – then learn how to do it later!”

“How slim the line is between genius and insanity and between determination and stubbornness.”

“To be successful you have to be out there, you have to hit the ground running.”


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