Jeff Bezos Principles

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Jeffrey Preston Bezos is an American technology entrepreneur, investor, and philanthropist. He is best known as the founder, chairman, and CEO of Amazon. Bezos was born in Albuquerque, New Mexico and raised in Houston, Texas.

“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.”

“If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.”

“If you’re competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.”

“Our point of view is we will sell more if we help people make purchasing decisions.”

“My view is there’s no bad time to innovate.”

“It’s hard to find things that won’t sell online.”

“One of the huge mistakes people make is that they try to force an interest on themselves. You don’t choose your passions. Your passions choose you.”

“I believe you have to be willing to be misunderstood if you’re going to innovate.”

“Invention by it’s very nature is disruptive.”

“What’s dangerous is not to evolve.”

“What we need to do is always lean into the future; when the world changes around you and when it changes against you – what used to be a tail wind is now a head wind – you have to lean into that and figure out what to do because complaining isn’t a strategy.”

“In the old world, you devoted 30% of your time to building a great service and 70% of your time to shouting about it. In the new world, that inverts.”

“I think frugality drives innovation, just like other constraints do. One of the only ways to get out of a tight box is to invent your way out.”

“Invention requires a long-term willingness to be misunderstood. You do something that you genuinely believe in, that you have conviction about, but for a long period of time, well-meaning people may criticize that effort.”

“I’m a big fan of all-you-can-eat plans, because they’re simpler for customers.”

“The human brain is an incredible pattern-matching machine.”

“We are stubborn on vision. We are flexible on details”

“Position yourself with something that captures your curiosity, something that you’re missionary about.”

“If you double the number of experiments you do per year you’re going to double your inventiveness.”

“If you decide that you’re going to do only the things you know are going to work, you’re going to leave a lot of opportunity on the table.”

“If you can’t tolerate critics, don’t do anything new or interesting.”

“It’s not an experiment if you know it’s going to work.”

“There are two kinds of companies, those that work to try to charge more and those that work to charge less. We will be the second.”

“Percentage margins don’t matter. What matters always is dollar margins: the actual dollar amount. Companies are valued not on their percentage margins, but on how many dollars they actually make, and a multiple of that.”

“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.”

“My own view is that every company requires a long-term view.”

“Life’s too short to hang out with people who aren’t resourceful.”

“The common question that gets asked in business is, why? That’s a good question, but an equally valid question is, why not?”

“Work hard, have fun, and make history”

“I knew that if I failed I wouldn’t regret that, but I knew the one thing I might regret is not trying”

“The best customer service is if the customer doesn’t need to call you, doesn’t need to talk to you. It just works.”

“Stress comes from ignoring things that you shouldn’t be ignoring.”

“In the end we are our choices. Build yourself a great story.”

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